Numero Uno

This is kinda sorta where it maybe all began. With a professional camera at least.

We had just imported one of the very first F10s to Kenya together with (sadly not one of very the first) W212s and the story wrote itself.

Mascardi was in its very early days and the excitement of seeing these 2 cars side-by-side was simply incredible. There was no way we were letting either of these cars go to their new homes without a head-to-head driving experience.

We called Brian and within no time we were driving our entourage of 3 Mascardis from Spring Valley to Garden City.

If you know Brian, you know when he says a 1 hour shoot he means - a shoot until he is thoroughly satisfied with executing his vision with finesse. 4 hours later (with our teams tired but Brians team not!), we feel the results speak for themselves!

This is not only one of our most exciting shoots because of it being amongst our first - but this shoot is amongst one of the first projects of its kind in the used car industry. No car yard in Kenya (surprisingly not even new car dealerships) had undertaken such localized photography projects to market cars.

The car scene in 2022 is definitely a whole lot different isn’t it? But enjoy this gallery with some humble beginnings.

All 3 cars were sold and delivered within the 4 weeks of this shoot. We knew what was to be done next.